WSJ’s The Future of Everything

WSJ’s The Future of Everything

The Wall Street Journal

What will the future look like? The Future of Everything offers a view of the nascent trends that will shape our world. In every episode, join our award-winning team on a new journey of discovery. We’ll take you beyond what’s already out there, and make you smarter about the scientific and technological breakthroughs on the horizon that could transform our lives for the better.

Categories: Technology

Listen to the last episode:

How did a sandal that originally entered the U.S. market as a health product become a fashion staple and the crowning shoe of a multibillion dollar company? Margot Fraser originally brought Birkenstocks to the U.S. thinking that the comfort of the German sandal would appeal to women. But she couldn’t get shoe stores to sell them. They finally made it into the U.S. market through health food stores. Now, the seductively ugly shoe is a cultural icon and was valued at about $8.6 billion when the company went public last year. WSJ’s Ben Cohen explores the history of Birkenstock and how it paved the way for the future of women’s feet. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us:  Further reading:  Why Americans Are Obsessed With These Ugly Sandals  A Key to Birkenstock’s Billion Dollar Success? Its Frumpiest Shoe  A Visual History of Birkenstock’s Rise, From Insoles to IPO  Learn more about your ad choices. Visit

Previous episodes

  • 314 - Science of Success: Birkenstocks and the Promise of Healthy Feet 
    Fri, 24 May 2024
  • 313 - Will a Treatment Work? Try the 'Digital Twin' First. 
    Fri, 17 May 2024
  • 312 - Ultrasound Isn’t Just for Pregnancy. How It’s Helping Treat the Brain. 
    Fri, 10 May 2024
  • 311 - Chip in the Brain? How Brain-Computer Interfaces Could Change Medicine 
    Fri, 03 May 2024
  • 310 - Science of Success: How Barnes & Noble Is Redesigning the Bookstore Chain 
    Fri, 26 Apr 2024
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