SEN Spirit 621 AM

SEN Spirit 621 AM provides a dual-format broadcast service for the South West region of Western Australia, focusing on a combination of professional sports coverage and a music rotation of popular hits. The station’s musical output is centered on the adult contemporary genre, featuring tracks from the 1980s, 1990s, and 2000s. This music serves as the primary content during daytime blocks and between scheduled talk programming, aimed at a broad regional demographic looking for familiar pop and rock artists.

The spoken-word component of the station is dedicated to sports news, analysis, and live event broadcasting. Listeners can access live play-by-play commentary for major national competitions such as the AFL, alongside coverage of cricket, basketball, and horse racing. The station also incorporates regional sports reporting, focusing on local leagues within Bunbury and the surrounding areas. By integrating national sports network content with localized music and regional updates, the station functions as a specialized information and entertainment source for Western Australian regional listeners.