The Indicator from Planet Money

The Indicator from Planet Money


A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons.

Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at

Categories: Business

Listen to the last episode:

Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks.

Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters.

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at

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Previous episodes

  • 1863 - How to make an ad memorable 
    Tue, 27 Feb 2024
  • 1862 - Reddit's public Wall Street bet 
    Mon, 26 Feb 2024
  • 1861 - An oil boom, a property slump and dental deflation 
    Fri, 23 Feb 2024
  • 1860 - A Supreme Court case that could reshape social media 
    Fri, 23 Feb 2024
  • 1859 - Why Capital One wants Discover 
    Wed, 21 Feb 2024
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